At just 21 years old, Eric Fagan Yeboah, a creative and determined young entrepreneur based in Accra, Ghana, has officially launched his own fashion brand, RARE. The brand, which released its first collection on January 17, 2025, is dedicated to helping people make bold and confident clothing choices while enhancing the quality of their wardrobe essentials.
RARE’s concept was born during Eric's final year in senior high school. However, the journey to launch has been both inspiring and bittersweet. The first piece of RARE clothing was created in 2021 following the loss of Eric’s father. While circumstances temporarily halted the project, Eric’s passion for fashion never waned. In 2024, after being inspired by his younger brother, Fred Pim Yeboah, who expressed interest in starting a fashion brand, Eric decided to reestablish RARE. With the help of his two loyal friends, Benedict Israel Nii Odoi and Daniel Agya Mensah, who supported the idea from the beginning, RARE became a reality.
A Vision to Empower Through Fashion
Eric’s motivation for starting RARE stems from a desire to address common challenges people face when choosing outfits. “With RARE, we aim to help people make good choices and improve the quality of clothing, so they can feel confident and proud of what they wear,” Eric shared. The brand seeks to break the cycle of indecision and low-quality clothing by providing stylish, functional, and high-quality apparel and accessories.
The First Collection: A Step Towards Greatness
RARE’s first collection includes a versatile range of caps, tote bags for both boys and girls, and a luggage bag, reflecting the brand’s commitment to inclusivity and practicality. This initial release symbolizes the team’s dedication to consistency and growth in the years to come.
Stay Connected with RARE
RARE is making its mark on social media, providing updates and engaging with fans. You can follow the brand on Instagram and X (formerly Twitter) at @rare.oneofnone and @rare_oneofnone, or reach out via email at rare.oneofnone@gmail.com. Eric himself is also active on Instagram (@f.a.g.a.n) and Snapchat (@greatsonof_paul), where he shares glimpses of his interests in gardening, basketball, video creation, graphic design, and music.
With passion, resilience, and a clear vision, Eric Fagan Yeboah and his team are poised to make RARE a household name in the fashion industry. Their journey is just beginning, and the future is bright for this bold and innovative brand.
🤎
ReplyDelete🤍✨
ReplyDelete